Visual art, but - interdisciplinary controlled by ArtExpert - just the extension to music, theatre, film, literature and new media moves in the tension field of personal experience and search as well as the social discussion.
The civilatory sphere in which societies live is determined any time by its cultural value. Besides, prominent personalities, cities and companies have tried to define themselves always about their cultural engagement. The claim of a community or a company appears outwardly, but also towards the own members / employees about their economic, social and cultural engagement. Innovation, growth and success let themselves form and explain clearer by bringing in art management and cultural management into central marketing, into advertisement and public relations.
Companies and public facilities need for atmospheric representation and for the personal identification of the employees and customers of their buildings pictures and sculptures.
A principle should be, on this occasion, that the discussion about art and culture has not only to do with decoration but with constant integration of innovative processes and promotes the competition of the companies, towns and municipalities and leads with it to the strengthening of the company and the economic area.